Lean forward on the eccentric to get a good stretch in the lats and upper back muscles.
When you pull, focus on driving the upper arms/elbows back hard, but with control. Imagine you’re pulling with your elbows.
Pull the bar/handle to about your belly button, or mid-stomach.
Squeeze your lats as you pull. Then control the bar back to the starting position, slightly leaning forward to get a good stretch in your back before doing another repetition.